17 Dec 2013
Interviewee Name:
Rajat Mehta
Country Head- Brand & Retail Marketing
YES Bank
Divya Sharma
Rajat Mehta is the Country
Head- Brand & Retail Marketing, YES BANK. He has extensive
experience across Marketin, Branding and Communication. He has been a part of
the core teams with hands-on experience in building and managing the brand of
two start-up financial brands- YES BANK and FirstRand Bank. His
responsibilities include strategy & positioning, advertising, product marketing,
digital & social media marketing, visual merchandising, activation, research