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We are spending almost 70% of our budget on the digital medium
21 Oct 2015Interviewee Name: Kali Charan Shukla VP Marketing Helpchat Ratnika Swami Kali Charan Shukla is the Vice President – Marketing for Helpchat, formerly known as Akosha. Helpchat, a...
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The planner is like the concert master in a orchestra bringing the symphony...
20 Oct 2015Interviewee Name: Sanchit Sanga Chief Digital Officer - Asia Pacific Mindshare Ratnika Swami Sanchit Sanga is the Chief Digital Officer for Mindshare in Asia Pacific & consults world’s...
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All marketing plans are executed with 360 degree view
04 Nov 2015Interviewee Name: Shankar Nath SVP Paytm Ratnika Swami Shankar Nath is the Senior Vice President of Paytm, India’s largest mobile commerce platform. An alumnus of Indian Institute of...
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We aim to make our app ‘The App of Choice’ amid the plethora of choices
04 Nov 2015Interviewee Name: Meher Sarid President - Corporate Affairs Oxigen Services India Pvt. Ltd. Ratnika Swami Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR...
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'Over 70% of our traffic comes through mobile phones'
26 Nov 2015Interviewee Name: Kishore Thota Head of Consumer Marketing Amazon India's Romit Bhattacharyya In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as...
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The in-app advertising market is flourishing in India
30 Dec 2015Interviewee Name: Rohan Patil Managing Director AppLift India Romit Bhattacharyya Mobile advertising has been one of the fastest growing among new industries since its inception, and India,...
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Personalization most important pillar of mobile user experience
31 Dec 2015Interviewee Name: Sumit Bedi Vice President - Marketing Indiamart Intermesh Ltd. Romit Bhattacharyya Mobile phones are fast becoming the dominant medium for online marketplaces in India,...
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In the next 2 years, we want to be the largest home and furniture brand in India
01 Feb 2016Interviewee Name: Nikhil Ramaprakash Vice-President - Online Marketing Urban Ladder Romit Bhattacharyya Urban Ladder, one of India’s leading online home decor players, is betting big onthe...
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Want Indians to be hooked to HOOQ
15 Feb 2016Interviewee Name: Salil Kapoor MD HOOQ-India Romit Bhattacharyya Video-On-Demand could be the next big thing to satiate the entertainment quotient of India’s increasingly digital-savvy...
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Mobile, Video and Vernacular are going to grow 5x in next 2-3 years: Sandeep...
13 Apr 2016Interviewee Name: Sandeep Amar Chief Executive Officer India.com Web Portal Private Limited IDR Staff Sandeep Amar is the Chief Executive Officer at India.com Web Portal Private Limited,...
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