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SBI Life’s digital spends increased 3-4 times YoY; resources dedicated to digital now outweigh offline medium

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20 May 2013
Interviewee Name: 
Chandramohan Mehra
VP & Head
SBI Life
Saumya Tewari

Driving diverse marketing assignments over the last 14 years, Chandramohan Mehra has been associated with some of India’s largest brands including SBI Life, Kotak life Insurance, HDFC Bank and Tata Motors. Currently, he is responsible for the entire gamut of strategic branding and communication initiatives at SBI Life Insurance.

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