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The internet is a great place to build or uphold brand equity
04 Dec 2012Interviewee Name: Sajjan Kumar VP, Imaging Nikon India Satrajit Sen After heading Nikon as General Manager, Sales and Marketing, Sajjan Kumar has been appointed as the Vice President,...
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We look to acquire a mobile app company and launch consumer properties in 2013
24 Dec 2012Interviewee Name: Vishwadeep Bajaj CEO ValueFirst Digital Media Satrajit Sen Vishwadeep Bajaj started his career with CMC and then Siemens in India and Germany, before he switched between...
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Digital has to be integrated with the thought of the brand to become mainline
07 Jan 2013Interviewee Name: Harneet Singh Rajpal VP, Marketing Domino’s Pizza India Satrajit Sen Harneet Singh Rajpal has been associated with Domino’s Pizza since 2006. As Vice President of...
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Ford’s digital spends have doubled year-on-year in 2012 and we expect further...
18 Jan 2013Interviewee Name: Anurag Mehrotra VP, Marketing Ford India IDR Staff Anurag Mehrotra is the vice president, Marketing at Ford India. With more than more than 15 years of experience in...
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iStream crossed 5 mn uniques in Dec'12 and we are targeting a 30% to 40%...
25 Jan 2013Interviewee Name: Radhakrishnan Ramachandran CEO & Founder iStream.com Saumya Tewari Radhakrishnan has close to 18 years of experience across print, TV and new media. He turned...
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With social media, marketers have to converse than just communicate with...
01 Feb 2013Interviewee Name: Samar S Sheikhawat Sr VP United Breweries Ltd Saumya Tewari A veteran in building brands, Samar Singh Sheikhawat joined United Breweries Limited, as Senior Vice President...
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By 2013, we should be having 10,000 plus merchants very easily
11 Feb 2013Interviewee Name: Nitin Gupta CEO PayU India Saumya Tewari Nitin Gupta is the CEO and Co-founder of online payment company, PayU India. He started his career as an investment banker with...
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Digital generates leads and there are products which we can close online
22 Feb 2013Interviewee Name: Manisha Lath Gupta CMO Axis Bank Saumya Tewari Manisha Lath Gupta is the Chief Marketing Officer at Axis Bank, India’s third largest private sector bank. Leading bank’s...
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Vdopia looking at 30% growth; aims to venture in 12 countries by 2013
08 Mar 2013Interviewee Name: Preetesh Chouhan VP, APAC Vdopia Saumya Tewari Preetesh Chouhan has a rich experience and varied professional experience in Consumer Internet and Digital Media Business....
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Over 30% of HDFC Life’s media spends goes to digital
15 Mar 2013Interviewee Name: Sanjay Tripathy Exe VP, Mktg HDFC Life Saumya Tewari Sanjay Tripathy is Executive Vice President, Marketing, Product and Direct Sales Channels, at HDFC Life. In this role,...
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We're operating close to breakeven and our target is to make 3X of revenues...
05 Apr 2013Interviewee Name: Pavan Chauhan MD MeritNation.com Saumya Tewari Pavan Chauhan is the co-founder and Managing Director of MeritNation.com. Prior to launching Meritnation.com, he completed...
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Smart use of digital medium can help Micromax catch up with Samsung and Nokia...
31 Mar 2013Interviewee Name: Shubhodip Pal CMO Micromax Saumya Tewari Shubhodip Pal is the Chief Marketing Officer at Micromax Infomatics Ltd. He handles all marketing efforts of the company globally....
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We intend to spend 10% of our advertising budget on digital
25 Apr 2013Interviewee Name: Sooraj Bhat Brand Head Allen Solly Saumya Tewari Allen Solly, which was launched in India in 1993, has proved to be the most innovative brands of Madura Fashion &...
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The amount of digital spend doesn’t matter; how smartly you spend them does
30 Apr 2013Interviewee Name: Vivek Nayer CMO M&M Ltd Saumya Tewari Vivek Nayer, a seasoned marketing professional, is the Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd....
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We are working towards achieving $100 mn revenues by 2015
07 May 2013Interviewee Name: Dippak Khurana CEO Vserv.mobi Saumya Tewari read more
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Our revenue growth has been 135 percent year-on-year
10 May 2013Interviewee Name: Sumesh Menon CEO U2opia Mobile Saumya Tewari Sumesh Menon is the Co-Founder and CEO of U2opia Mobile, an innovator in mobile applications that focuses on growth and...
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Globally 30% of LinkedIn’s traffic comes from mobile, it is huge area of...
20 May 2013Interviewee Name: Nishant Rao Country Manager LinkedIn India Saumya Tewari Nishant Rao has taken over the Country Manager profile at LinkedIn India in January this year. He was earlier...
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Canaan India is targeting 2-3 investments a year
24 May 2013Interviewee Name: Alok Mittal MD Canaan Partners Saumya Tewari Alok Mittal has a broad range of hands-on experience founding, funding and supporting early-stage technology companies. He...
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SBI Life’s digital spends increased 3-4 times YoY; resources dedicated to...
20 May 2013Interviewee Name: Chandramohan Mehra VP & Head SBI Life Saumya Tewari Driving diverse marketing assignments over the last 14 years, Chandramohan Mehra has been associated with some of...
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We are sincerely looking at mobile medium, there will be lot of efforts...
31 May 2013Interviewee Name: Ramki Prez, Mktng CCD Saumya Tewari K Ramakrishnan, also fondly known as Ramki, joined Café Coffee Day as its President – Marketing in February, 2010. With clear vision to...
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