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Digital generates leads and there are products which we can close online

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22 Feb 2013
Interviewee Name: 
Manisha Lath Gupta
CMO
Axis Bank
Saumya Tewari

Manisha Lath Gupta is the Chief Marketing
Officer at Axis Bank, India’s third largest private sector bank. Leading bank’s
brand strategy and communication across all product verticals, she also drives
the digital interfaces of the bank, which includes all websites, internet
banking, mobile banking and ATMs. Prior to the current profile, Manisha has
worked with Colgate Palmolive for six years essaying two different roles as a
Associate Director - Marketing and also

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